Interactivity Potentials and Usage of German Press-Title Web Sites: An Empirical Investigation

There is little empirical research to support the assumption that a higher degree of interactivity offered by popular press-title Web sites is positively related to frequency and extent of their usage. This study analyzes various facets of interactivity offered by 101 German-speaking press-title sites and their correlations with site-usage criteria. Findings suggest that, although specific interactivity features of online newspaper Web sites and a newspaper site's overall interactivity are significantly related to site-usage frequency and intensity metrics, interactivity facets of online magazines are not.