Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products

Abstract Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own‐price elasticities were negative, statistically significant, and—except for roast beef—in the inelastic range. With few exceptions, cross‐price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own‐advertisement elasticities were positive and statistically significant. Generally speaking, cross‐advertisement effects were marginal.