Computing Geographical Scopes of Web Resources

Many information resources on the web are relevant primarily to limited geographical communities. For instance, web sites containing information on restaurants, theaters, and apartment rentals are relevant primarily to web users in geographical proximity to these locations. In contrast, other information resources are relevant to a broader geographical community. For instance, an on-line newspaper may be relevant to users across the United States. Unfortunately, most current web search engines largely ignore the geographical scope of web resources. In this paper, we introduce techniques for automatically computing the geographical scope of web resources, based on the textual content of the resources, as well as on the geographical distribution of hyperlinks to them. We report an extensive experimental evaluation of our strategies using real web data. Finally, we describe a geographically-aware search engine that we have built using our techniques for determining the geographical scope of web resources.