Consumer's intention to use and recommend smart home technologies: The role of environmental awareness

Environmental sustainability is gathering further importance in various fields, including our homes. Smart home technologies are increasingly contributing to more efficient energy consumption, but their adoption rate remains lower than expected. This study proposes a theoretical model based on the extended unified theory of acceptance and use of technology (UTAUT2) to explore the effects of environmental awareness on individual intentions and behaviour toward smart home technologies. Data collected from 255 individuals were used to test the research model. The findings provide meaningful insights for researchers, marketers, and policymakers, by highlighting newer environmental approaches to these technologies.