The Role of Third‐Party Logistics Providers in Mass Customization

Mass customization is coming to the forefront of international supply chains, contributing to an increasing focus on postponement. Third‐party logistics providers, are targeting postponement applications as an extension of their service portfolios. Findings from a multi‐annual survey (1996‐1999) are presented to generate insights into the supply chain mechanisms service providers can use to develop postponement services. A framework for achieving extension of their activities is then developed.