Three cross-cultural studies of subjective culture.

Abstract : A sample of approximately 10,000 social behaviors was elicited independently using identical procedures, from American and Greek Ss. The lists of social behaviors were subjected to facet analysis, which reduced them to a set of 120 maximally heterogeneous social behaviors in each culture. These behaviors were employed in the construction of two instruments: (a) A Role Differential, which consists of roles judged on scales defined by social behaviors: (b) A Behavioral Differential which consists of stimulus persons judged on scales defined by social behaviors. In each culture, the Role Differential consisted of 100 roles (e.g., father-son, boss-subordinate, daughter-mother) which were judged by male students on 120 social behavior scales. The Ss were instructed to indicate whether in their culture each of the behaviors is appropriate when it is undertaken by the first member of the role- pair towards the second member. The Behavioral Differential consisted of 96 stimulus persons (described by their occupation, race, sex, age, religion, and verbal fluency) which were judged by similar samples of male students on the same 120 social behavior scales. The Ss were instructed to indicate whether or not they would behave in the way specified by the scales towards each of the stimulus persons.