November 1, 1989

The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research

Puntos clave

Los puntos clave no están disponibles para este artículo en este momento.

Resumen

Mita Sujan, James R. Bettman, The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research, Journal of Marketing Research, Vol. 26, No. 4 (Nov., 1989), pp. 454-467

Me gusta

Guardar

Cite This Study

Sujan et al. (Wed,) studied this question.

synapsesocial.com/papers/6a173ea1fc01439fbf2c3080 https://doi.org/https://doi.org/10.2307/3172765

Me gusta

Guardar