Strategy for the development of large scale rice milling industry in Maros Regency

Abstract Maros Regency had rice production of 295,800 tons in 2019, supported by 642 units of rice milling facilities, including 12 large-scale mills that spread across several districts. However, the existence of the facilities was not able to maximize the processing of rice production. The objectives of this study were (1) to analyze the current state ( existing ) rice milling facilities in Maros, (2) identify and analyze the factors inhibiting and supporting the development of rice milling facilities in Maros, (3) formulate development strategies of rice milling in the Maros Regency. The data analysis included Internal and External Strategic Factor Analysis by identifying the factors that have been made, IFAS Matrix Analysis ( Internal Strategic Factor Summary Analysis ), and EFAS Matrix ( External Strategic Factor Analysis Summary ) by determining the weight and rating on the IFAS matrix and EFAS and Swot analysis are carried out using a SWOT matrix analysis, by conducting a merger interaction (merger) of the internal factor group ( Strength, Weakness ), with the external factor group ( Opportunity, Threat ). The study results indicate that Strength - Opportunity (SO) produces the highest weight, namely 6.18, so the large-scale rice milling facilities in Maros Regency should take advantage of all strengths to seize and take advantage of the most significant opportunities.