June 1, 1999

Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing

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Journal Article Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing Get access Parthasarathy Krishnamurthy, Parthasarathy Krishnamurthy Search for other works by this author on: Oxford Academic PubMed Google Scholar Mita Sujan Mita Sujan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 55–69, https://doi.org/10.1086/209550 Published: 01 June 1999 Article history Received: 01 June 1997 Revision received: 01 October 1998 Published: 01 June 1999

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Krishnamurthy et al. (Tue,) studied this question.

synapsesocial.com/papers/6a17f2631b114e5976b4b09e https://doi.org/https://doi.org/10.1086/209550

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