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Consumers and the Environment: A Focus on Five Products | Synapse

May 1, 1991

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Consumers and the Environment: A Focus on Five Products

JSJacqueline S. ScerbinskiKingsborough Community College

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Resumen

Environmental concerns are shaping development and marketing of a host of products. Astute firms are now targeting products to this growing segment of consumers.

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Cite This Study

Jacqueline S. Scerbinski (Wed,) studied this question.

synapsesocial.com/papers/6a1843cbfb37ff6cad6fac65 https://doi.org/https://doi.org/10.1108/eb039443

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