Environmental Attitude towards Green Purchasing Behavior in Jakarta

Climate crisis is real if no movement for change are made. The outcome is disastrous and will affect numerous aspects including businesses and international trade between countries. Therefore, the objective of this research is to find whether there is a significant influence towards green purchase intention of environmental knowledge and environmental concern mediated by environmental attitude. The research type is quantitative and associative to find the causal relationship. 228 respondents who live in Jakarta and have purchased green products are obtained by purposive sampling method. The findings show purchasing intentions for environmentally friendly products or "green" purchases are significantly influenced by environmental knowledge, environmental care, and environmental attitude. The mediating variable, environmental attitude played a great role and strengthened the relationship compared to the sole direct effect. However, environmental concerns influence green purchase intention more significantly compared to environmental knowledge. Information about how bad the current environment should be more disseminated and informed more efficiently and effectively.