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May 1, 1978Journal of Marketing Research88 citations

Determinants of Scale Response: Label versus Position

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AWAlbert R. WildtMMMichael B. Mazis

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Abstract

Two determinants of scale response—the denotative meaning of the adjective labels used and the location of the labels in relation to scale endpoints—were investigated. On the basis of the procedure...

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Wildt et al. (1978) studied this question.

synapsesocial.com/papers/6a1860aac79b5b0687c98c77https://doi.org/10.2307/3151256
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Also Consider

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