The Role of New Media in Engaging the Public with Climate Change

The innovations of new media come out of a rich history of mass media (see Starr, 2004; Briggs and Burke, 2006, for more). Most broadly, mass media range from entertainment to news media, spanning television, films, books, flyers, newspapers, magazines, radio and the internet. Together, these media are constituted by a diverse and dynamic set of institutions, processes and practices, that serve as mediators between communities, such as science, policyand public citizens. Members of the communications industry and profession – publishers, editors, journalists and others – produce, interpret and communicate images, information and imaginaries for varied forms of consumption.