The Effect on Expected Job Success of the Connotative Meanings of Names and Nicknames

The authors conducted this study among U.S. students to determine whether expectations of job success are related to the degree of match between the masculinity or femininity of men's or women's names and the stereotypic masculinity or femininity of planned occupations. Results confirmed the predictions: The greater the match among (a) the gender of names, (b) the participants' ratings of the masculinity or femininity of those names, and (c) the masculinity or femininity of planned occupations, the greater the expected likelihood of job success.