Why p-values are not measures of evidence

The recommendations by Muff and colleagues are an incoherent approach to statistical inferences, and should only be used if one wants to signal a misunderstanding of p-values. Coherent alternatives to quantify evidence exist, such as likelihoods and Bayes factors. Therefore, researchers should not follow the recommendation by Muff and colleagues to report p = 0.08 as ‘weak evidence’, p = 0.03 as ‘moderate evidence’, and p = 0.168 as ‘no evidence’.