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This analysis explores how the gay and lesbian movement incorporates market dynamics and advertising into its advocacy efforts.

October 1, 2000

Selling out: the gay and lesbian movement goes to market

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This analysis explores how the gay and lesbian movement incorporates market dynamics and advertising into its advocacy efforts.
Examined the role of the gay and lesbian press in promoting consumer culture.
Analyzed the effectiveness of boycotts in enhancing movement goals.
Discussed the impact of advertising on the identity of the movement.
Advertising plays a significant role in shaping perceptions of the gay and lesbian movement.
Boycotts have been a tool for economic justice but come with complexities regarding funding.
Shift from identity politics towards economic considerations has changed the movement’s focus.

Resumen

Preface Introduction Caveat Emptor, or Buyer Beware! The Gay and Lesbian Press and the 'Business of Liberation' Advertising and the Promise of Consumption Boycotts will be Boycotts Strings Attached: How Money Moves the Movement Stealing This Show: Away from Identity and Toward Economic Justice Appendix Notes Bibliography Index

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A Sun, study studied this question.

synapsesocial.com/papers/6a19556d11f0614219d95b72 https://doi.org/https://doi.org/10.5860/choice.38-1011