Engendered ideologies and leisure policy in the UK. Part 2: professional ideologies

This article draws upon PhD research to examine the restructuring of engendered ideologies in leisure policy in the UK in the late 1980s and early 1990s, and to consider the implications for leisure provision for women. The article is in two parts. In Part 1 the kinds of gender ideologies circulating in leisure policy were outlined; in this second part of the article, the articulation of gender and professional ideologies is examined in order to trace the historical emergence and predominance of particular configurations of ideologies from the mid 1970s to the early 1990s. The research on which this article draws indicates that in the emergence of welfare reformist and community development ideologies in the late 1970s and the mid 1980s respectively, feminist ideologies made a significant impact, but that with the emergence of market ideology in the late 1980s, feminist ideologies were losing ground. It is argued that the predominance of market ideology at a time of economic restraint fuelled by the emergence of post-feminism, is likely to lead to a three-tier system of local leisure provision for women: niche marketed leisure provision for women with substantial resources; mass marketed leisure for women with fewer resources; and even less public leisure provision than previously for the most disadvantaged groups of women.