Seeking Volunteers and Contributions

ABSTRACT This study reports the results of an exploratory survey of two hundred and nine nonprofit agencies that solicit volunteers on the Internet. The study examined agency goals for their Internet site; the associated development and monthly costs; their success in solicitation of volunteers and in-kind contributions; agency satisfaction with their Internet site; and agency advice for those considering development of an Internet site. The majority of agencies reported receiving volunteers and about one-third received in-kind contributions as a result of their Internet solicitation. Agency gains from Internet requests were modest, generally accounting for less than ten percent of agency volunteers and five percent of contributions. Agencies were generally satisfied with their Internet activities. Agencies that update their sites more frequently, that have their own Web sites, and that receive volunteers and contributions, are more satisfied with their Web sites overall. Areas for further research are discussed.