February 1, 1986

Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources

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John F. Gaski, Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources, Journal of Marketing Research, Vol. 23, No. 1 (Feb., 1986), pp. 62-77

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John F. Gaski (Sat,) studied this question.

synapsesocial.com/papers/6a1aaf308198c9a8aa45fcc8 https://doi.org/https://doi.org/10.2307/3151777

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