Social influence and end-user training

t is a commonly held axiom that user training is a key element in MIS success Included among positive outcomes afforded by user training are improved user attitudes, behavior, and performance. Although the typical focus of training programs is their technical content, many practitioners have demonstrated that social factors could be instrumental in the target system's success or failure. 1 Indeed, it is recommended that researchers examine how methods of training can enhance motivation to learn and use software Unfortunately, there is little or no literature that includes actual manipulation of such "soft" variables