Current Trends of the Development of Creative Industries and Their Impact on the National Economy

Despite the rapid development of technologies, increasing data volumes, the development of the Internet and robotics, the spread of machine learning and artificial intelligence, there is something that a person manages much better than the most advanced machines and contributes to economic growth on the basis of sustainable development, improving the quality of life of the population while preserving natural potential. Everyone is born with this extraordinary ability called "creativity." Therefore, first of all, the state should be interested in the development of the creative sector of the economy and should support it in every possible way. Considering that the purpose of the article is to establish trends in the development of creative industries in Ukraine and determine their impact on the national economy. Based on the analysis of official statistical information, key trends are identified, the essence of which comes down to the rapid growth of the creative economy in most socio-economic indicators. It is proved that the Covid-19 pandemic has destabilized the stability of the trend of development of creative industries, however, the decline in indicators in the context of other types of economic activity is not significant, and they tend to recover quickly and steadily increase. The most vulnerable sectors of creative industries have been identified. The influence of creative industries on the national economy is argued. The prospects for further research are outlined, which consist in the activation of the development of performing arts (live music, theatre, dance, opera, circus, puppet theatre); literature, publishing and print media; architecture, since they have a great influence on the national economy due to their direct contact with the broad masses – the population and a close intersectoral connection with other industries.