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The celebrity credibility scale developed by Singh and Banerjee [Singh, R. P., both brand attitude and advertisement attitude built on celebrity credibility has positive significant influence. The present study supports the celebrity credibility scale items of Singh and Banerjee (2018). The overall effect of celebrity credibility is positively significant with other constructs; this proves that the scale items are robust and relevant in clarifying celebrity credibility properly.
Singh et al. (Sun,) studied this question.