Students and social networking sites: the posting paradox

Abstract This article reports the results of a field study in which undergraduate students were questioned about their use of social networking sites and the appropriateness of the content that they post. The responses indicate that students routinely post content that they realise is not appropriate for all audiences, especially potential employers. Considering how extensively the press has covered the negative impacts of inappropriate posting, the fact that students are knowingly continuing the practice is surprising. The article discusses the implications of these results and proposes areas for future research. Keywords: social networkingprofile contentposting behaviour