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Sports fan experience: Electronic word-of-mouth in ephemeral social media | Synapse

June 14, 2017

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Sports fan experience: Electronic word-of-mouth in ephemeral social media

LWLane WakefieldBaylor University GBGregg BennettTexas A&M University

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Resumen

Highlights• Experimental study shows the effects of a positive fan experience on eWOM creation.• Ephemeral social media allows fans to send self-deleting messages.• Fans use this control to share messages for longer or shorter periods of time.• Experience and audience size alter the time availability of messages.

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Cite This Study

Wakefield et al. (Wed,) studied this question.

synapsesocial.com/papers/6a1bc4b3ea84844e355eec33 https://doi.org/https://doi.org/10.1016/j.smr.2017.06.003