Managing the wildlife tourism experience: The importance of tour leaders

Abstract This paper is based on a small ethnographic study of serious wildlife tourists. It focuses on three important aspects of this type of travel. First, the tangible benefits of the tourist experience; second, the importance of the tour leader as the interface between the product and the tourist; and finally, tourist perceptions of their potential environmental and social impacts. The findings reveal participants' environmental sensibilities and the desire to avoid disturbance, the social benefits of organised tours and how the tour leader is critical to both the success of the holiday and the responsible behaviour of the group. Copyright © 2009 John Wiley & Sons, Ltd.