The portrayal of Women as a Victim in Pakistani Private TV Channels: Perception of Women of Twin Cities of Pakistan

This study explored the perception of women regarding the portrayal of women as a victim in private TV channels i.e. ARY Digital, HUM TV, URDU1, and GEO entertainment. The 200 questionnaires were distributed among 100 housewives and students. It was a survey-based research study. The data for this study is collected from Rawalpindi and Islamabad only. Research findings showed that the respondent prefers watching females in a more independent, self-sufficient role. The outcome of the study showed disapproval on behalf of respondents towards TV dramas that are depicting women as submissive, helpless, and dependent individuals. The study concludes that the drama industry should adopt a more balanced approach in personating female characters and should depict a true picture of society rather than exaggerating. Respondent showed interest in plays that have been painting females as bold, confident, ethical and pro religions. Whereas disproving stereotypical character given to women and women objectification.