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Entrepreneurship has been the focus of much recent attention by academics and practitioners. The resurgence in interest has been driven, in part, by competitive pressures confronting American industry and, in part, by limitations in current management practice. The present paper examines the role of entrepreneurship in sales, drawing many parallels between entrepreneurship and the sales profession. © 1990 Taylor & Francis Group, LLC.
Morris et al. (Mon,) studied this question.
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