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Using data mining methods to build customer profiles | Synapse

March 1, 2001

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Using data mining methods to build customer profiles

GAGediminas AdomavičiusUniversity of Minnesota ATAlexander TuzhilinBaikov Institute of Metallurgy and Materials Science

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Resumen

This paper describes 1:1 Pro system which constructs personal profiles based on customers' transactional histories. The system uses data mining techniques to discover a set of rules describing customers' behavior and supports human experts in validating the rules.

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Cite This Study

Adomavičius et al. (Thu,) studied this question.

synapsesocial.com/papers/6a1bfeefb33628da419d17a4 https://doi.org/https://doi.org/10.1109/2.901170