Implications of Social Media and Socio-Economic Activities on Micro and Small Enterprises in India

Purpose: The purpose of this research is to examine the implications of social media and socio-economic activities on micro and small enterprises in India. Theoretical framework: The study will be based on the theories of social capital, network effects, and digital divide. Design/methodology/approach: The research will be conducted using a mixed-methods approach, including both qualitative and quantitative data collection methods. Surveys and interviews will be conducted with micro and small enterprise owners in India to gather data on their use of social media and their socio-economic activities. Findings: The findings of the study will explore the ways in which social media and socio-economic activities impact the growth and success of micro and small enterprises in India. This includes the potential for increased connectivity and networking opportunities, as well as the potential for digital divide and limited access to resources. Research, practical and social implications: The research will have implications for policymakers and small business owners in India, as it will provide insight into the potential benefits and challenges of using social media for small business growth and success. It will also contribute to the broader literature on the impact of digital technologies on small businesses in developing countries. Originality/value: This study fills a gap in the literature by focusing on the specific context of micro and small enterprises in India, and by using a mixed-methods approach to explore the implications of social media and socio-economic activities on these businesses.