Are all the Effects of Ad-Induced Feelings Mediated by Aₐd?

Journal Article Are All the Effects of Ad-Induced Feelings Mediated by A Ad ? Get access Douglas M. Stayman, Douglas M. Stayman Search for other works by this author on: Oxford Academic PubMed Google Scholar David A. Aaker David A. Aaker Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 368–373, https://doi.org/10.1086/209173 Published: 01 December 1988 Article history Received: 01 September 1986 Revision received: 01 April 1988 Published: 01 December 1988