Enhancing Student and Team Learning with Interactive Marketing Simulations

AbstractInteractive simulations let educators use technology to increase the involvement and realism of marketing education for individual students and student teams. The article develops team learning theory and integrates it with a model of the learning stages for interactive simulations. The use of interactive simulations with face-to-face and virtual teams in campus and distance learning environments and future technological developments are also discussed. Guidelines are provided to ensure a meaningful educational experience for students, student teams and marketing educators.