October 1, 1999

Implementing Marketing Strategies: Developing and Testing a Managerial Theory

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Resumen

Implementation pervades strategic performance. It is a critical link between the formulation of marketing strategies and the achievement of superior organizational performance. Research conducted i...

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Noble et al. (Fri,) studied this question.

synapsesocial.com/papers/6a1d19c47f448865515dc796 https://doi.org/https://doi.org/10.2307/1251974

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