Developing a Process Model of Problem Recognition

A descriptive theoretical model is presented that explains how individuals recognize problems in organizational situations. The model draws on the information-processing literature in an attempt to capture key activities and their sequence in the process of problem recognition. The model suggests that individuals move among three stages of gestation, categorization, and diagnosis, and deal with choice and value situations as the process unfolds. The paper presents propositions for empirical testing. Implications for management education are offered.