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Journal Article Effectiveness of a Political Telethon Get access WILBUR SCHRAMM, WILBUR SCHRAMM Institute for Communication Research, Stanford University Search for other works by this author on: Oxford Academic Google Scholar RICHARD F. CARTER RICHARD F. CARTER Institute for Communication Research, Stanford University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 23, Issue 1, SPRING 1959, Pages 121–127, https://doi.org/10.1086/266853 Published: 01 January 1959
Schramm et al. (Thu,) studied this question.