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New product strategies: What distinguishes the top performers? | Synapse

September 1, 1984Open Access

New product strategies: What distinguishes the top performers?

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Resumen

A successful new product program is the objective of many companies. But most firms miss the mark.

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Cite This Study

Rachel Cooper (Sat,) studied this question.

synapsesocial.com/papers/6a1d9ee628423f2ce505463d https://doi.org/https://doi.org/10.1016/s0737-6782(84)80012-0

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