Managing collective creativity: Organizational variables to support creative teamwork

Abstract This article explores the role of organizational variables in managing and supporting collective creativity, based on case studies developed through collaborative research projects in two industries: fashion textile design and design consultancy. The findings indicate that five distinct variables may support teams and groups in developing their (collective) creativity: a structured process, work‐related team diversity, boundary openness, adequate resources, and support of relevant technology. The results provide new scientific understanding of collective creativity in organizations, and suggest future research directions, with recommendations for creative companies seeking to support collective creativity.