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Cognitive Dissonance and Consumer Behavior: A Review of the Evidence | Synapse

August 1, 1976

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Cognitive Dissonance and Consumer Behavior: A Review of the Evidence

WCWilliam H. CummingsClemson University MVM. VenkatesanIndian Institute of Foreign Trade

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Resumen

Researchers in consumer behavior have attempted to relate attitude change, information seeking, and brand loyalty to the concept of cognitive dissonance. The writers review the consumer behavior li...

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Cite This Study

Cummings et al. (Sun,) studied this question.

synapsesocial.com/papers/6a1ddd33c238e2f45834f5c9 https://doi.org/https://doi.org/10.2307/3150746

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