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What is Consumer Research? | Synapse

June 1, 1987

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What is Consumer Research?

MHMorris B. HolbrookColumbia University

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Journal Article What Is Consumer Research? Get access Morris B. Holbrook Morris B. Holbrook Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 128–132, https://doi.org/10.1086/209099 Published: 01 June 1987 Article history Received: 01 April 1986 Revision received: 01 November 1986 Published: 01 June 1987

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Morris B. Holbrook (Mon,) studied this question.

synapsesocial.com/papers/6a1e4d58e86bee794c40892f https://doi.org/https://doi.org/10.1086/209099

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