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The paper examines issues pertinent to the strategic planning and management of ecotourism.TheuseofMulti-CriteriaAnalysisinecotourismisaninnovativeapplicationofanexistingmethodology thathasbeentraditionallyemployed inenvironmental planning and project appraisal to address conflictingstakeholder objectives over scarce natural resources. Using data from a case study of community-managed ecotourisminEcuador,thepaperdemonstrateshowthismethodology canbeusefully appliedtointegratequalitativeandquantitativeresearch,considerstakeholderpreferences in the decision-making process and provide policy information helpful in conceptualising the interplay of social and environmental objectives of sustainable tourism.Inthis way the methodology can helpimprove the participatorycommunity management and planning of ecotourism as a livelihood economic activity. Keywords: ecotourism, participatory planning, Multi-Criteria Analysis, Ecuador
Zografos et al. (Sun,) studied this question.
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