Pulse Explorar nav.journalClub Debates Tendencias Investigadores

Join discussions, follow papers, and never miss your next session.

Download on theApp Store

Inicio Explorar nav.journalClub Tendencias

⌘+K

Marketing Decision-Information Systems: An Emerging View | Synapse

May 1, 1970Open Access

Marketing Decision-Information Systems: An Emerging View

Puntos clave

Los puntos clave no están disponibles para este artículo en este momento.

Resumen

Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken...

Leer artículo completoexternamente

Preguntar a la IA

Me gusta

Guardar

Compartir

Ver artículo completo

Cite This Study

Montgomery et al. (Fri,) studied this question.

synapsesocial.com/papers/6a1f524781d56f934c2aab7d https://doi.org/https://doi.org/10.2307/3150113

Preguntar a la IA

Me gusta

Guardar

Compartir

Ver artículo completo