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Purpose The purpose of this paper is to examine the role of communication during organisational change. Design/methodology/approach The paper outlines five key rules for good organisational communication along with a suggested four‐phase framework for communicating effectively during times of change. Findings The paper finds that the role of communication during organisational change is important. Originality/value The paper provides a useful set of rules for good communication during organisational change.
Ian Smith (Sun,) studied this question.