The house of flexibility: using the QFD approach to deploy manufacturing flexibility

We use the methodology from quality function deployment (QFD) for linking manufacturing flexibility to market requirements. This approach creates a framework for modelling the deployment of the need for flexibility from the customers’ viewpoints into manufacturing flexibility at various hierarchical levels. We present an application of the methodology in a real case study at a firm where a manufacturing system was being redesigned for the manufacture of a new and wider range of products than previously, based on a new product platform. Based on the case study we discuss the benefits and limitations of using the QFD approach to deploy manufacturing flexibility. The paper also presents a literature review of the manufacturing flexibility framework arena.