A Study of Behavioral Intentions, Patient Satisfaction, Perceived Value, Patient Trust and Experiential Quality for Medical Tourists

This study examines the relationships among behavioral intentions, patient satisfaction, perceived value, patient trust, and experiential quality and its dimensions. The findings of this study are based on structural equation modeling analysis of a random sample of 452 medical tourists from Mainland China. The result of this study will assist medical tourism management to develop and implement market-orientated service strategies both to increase experiential quality and perceived value, and to enhance the trust and satisfaction among patients. It is hoped such changes will increase medical tourists’ favorable behavioral intentions to engage in the medical tourism experience in the future.