Qualitative analysis identified lack of physical activity, excessive use of social media, influence of family and friends, and poor sleep quality as the primary factors contributing to unhealthy lifestyles among millennial and Gen Z consumers in Malaysia.
Cross-Sectional (n=30)
Qualitative analysis identified lack of physical activity, excessive social media use, peer/family influence, and poor sleep quality as primary drivers of unhealthy lifestyles among Malaysian millennials and Gen Z.
Chronic diseases such as diabetes, cancer, and heart disease are identified as the primary contributors to mortality and morbidity. A deeper understanding of these characteristics, especially in the millennial and Gen Z populations, could facilitate improving public health policies. The present study aims to explore the underlying factors associated with unhealthy lifestyles among millennial and Gen Z consumers. Additionally, this study seeks to gain a deeper understanding of the various factors that contribute to the adoption of unhealthy lifestyles. Therefore, the present study intends to explore qualitative perspectives to gain a comprehensive understanding of unhealthy lifestyles and the factors associated with such behaviours among millennial and Gen Z consumers residing in selected states within Malaysia. This study employs a qualitative research approach, specifically employing open-ended questions to gather data from a sample of 30 selected millennial and Gen Z consumers. The findings from a qualitative content analysis yielded four relevant themes of an unhealthy lifestyle: lack of physical activity, excessive use of social media, influence of family and friends, and poor sleep quality. This study makes a valuable contribution to the existing body of knowledge pertaining to the prevalence of unhealthy lifestyles among millennial and Gen Z consumers residing in selected states within Malaysia.
Saidi et al. (Sat,) conducted a cross-sectional in Unhealthy lifestyle (n=30). Unhealthy lifestyle factors (physical inactivity, social media, family/friends, sleep quality) was evaluated on Themes of unhealthy lifestyle factors. Qualitative analysis identified lack of physical activity, excessive use of social media, influence of family and friends, and poor sleep quality as the primary factors contributing to unhealthy lifestyles among millennial and Gen Z consumers in Malaysia.
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