Creating Competitive Advantage through Source Basic Capital Strategic Humanity in the Industrial Age 4.0

Industry 4.0 was born from the idea of the fourth industrial revolution. Its existence offers many potential benefits. The main objective of this article is to offer a perspective and suggest competitive advantage practices through the best human resources for business in the face of the fourth industrial revolution. This is done by integrating existing literature with logical beliefs. Industry Business Environment 4.0, the main objectives and challenges of Industry 4.0 are discussed here. This article will focus on the business environment in the Industry 4.0 era which covers the main objectives and challenges faced, so that the challenges that exist in Industry 4.0 can be transformed into opportunities in the face of competition through innovation. As a result, we now need to identify the challenges of Industry 4.0 in anticipation of carrying out it, while the challenges are 1) information technology security issues; 2) reliability and stability of production machines; 3) lack of adequate skills; 4) reluctance to change by stakeholders; and 5) loss of a lot of work because it turns into automation. For that we need to anticipate the challenges that exist by creating strategic advantages with human resources who are ready to compete.