The future of business schools

Purpose Aims to explore the future challenges and opportunities for business schools. Design/methodology/approach Reviews the existing situation for business schools, and draws inferences for the future. Findings In rapidly developing markets the traditional business school model will most likely survive, assuming that it can be scaled up successfully to meet strong but standard demand for management education. In mature countries it will have to evolve to satisfy a more complex environment with peculiar demands from both students and their employers. Originality/value In mature markets, top business schools will either transform themselves to meet those demands or cede some of the terrain to alternative providers of business education.