The Environmental Intention of Owner-Managers: The Role of Entrepreneurial Orientation in Tunisian Industry

Environmental intention is a key predictor of environmental behavior but there is little theoretical and empirical evidence on environmental intention, especially in developing countries. To address this gap, we study the environmental intention of industrial owner-managers in Tunisia. Based on Tunisia’s participation in sustainable development programs of the United Nations, it seems to be representative of developing countries. We study the environmental intention of owner-managers through a multidimensional concept rarely mobilized in the environmental field, namely, entrepreneurial orientation. We test our hypotheses in the textile-clothing industry, which is the source of significant amounts of water and air pollution and is among the priority industries designated by the Tunisian state as part of an environmental improvement program in 2014. Based on a survey of 226 owner-managers, the results show that the three dimensions of entrepreneurial orientation, namely, innovativeness, proactiveness, and risk-taking, are robust to predict the environmental intention of Tunisian owner-managers.