Solutions-driven marketing

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Mass Customization: The New Frontier in Business Competition1994 · 466 citations
2. 2Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations1996 · 4,728 citations
3. 3Mass customization: The new frontier in business competition1999 · 2,334 citations
4. 4Variety for sale: Mass customization or mass confusion?1998 · 890 citations
5. 5An Experimental Investigation of the Impact of Computer Based Decision Aids on Decision Making Strategies1991 · 255 citations