November 1, 1994

Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting

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Resumen

Gregory T. Gundlach, Ernest R. Cadotte, Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting, Journal of Marketing Research, Vol. 31, No. 4 (Nov., 1994), pp. 516-532

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Cite This Study

Gundlach et al. (Tue,) studied this question.

synapsesocial.com/papers/6a2083f791442e0eebcd42ff https://doi.org/https://doi.org/10.2307/3151880

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