Public Contest through the Popular Media: The Mining Industry's Advertising War against the Australian Labor Government

This article explores the ‘mining tax ad war of 2010’, which contributed to the removal of a first-term Labor prime minister and shaped Australia's Minerals Resource Rent Tax. In particular, it examines the uses, ethics and consequences of advocacy advertising, which is an under-explored aspect of communication power. The article identifies advocacy advertising as an increasingly prevalent technique used by corporations and lobby groups to influence public policy in Australia. In conclusion, the article focuses on the regulatory environment for such campaigns and the areas of future research that might help to safeguard democratic practices.本文讨论了2010年的矿税广告战，该战把第一任期的工党领袖拉下了马，并造就了澳大利亚矿产资源租赁税。作者特别分析了广告宣传作为一种没太被研究的通讯权力的用途、伦理和结果。本文指出广告宣传日益成为公司和游说集团用以影响澳大利亚公共政策的流行工具。作者最后集中讨论了这类竞争的管制环境，以及有助于保护民主实践的未来研究领域。